Journal of Engineering, Project, and Production Management, 2026, 16(4), 2026-23
Driving Mechanisms and Heterogeneous Moderating Effects of Green Technology Innovation in Agricultural Enterprises Under the TOE Framework
Associate Professor,
School of Economics and Management, Xi’an University, 710065, China,
E-mail:
kevinsunbanana@163.com
Project Management
Received January 8, 2026; revised April 21, 2026; accepted May 5, 2026
Available online May 29, 2026
Abstract: According to the “dual carbon” strategy, the greening transformation of enterprises in agriculture is essential. Yet, there is inadequate literature on the mechanisms that drive green technological innovation, particularly in accounting for differences among firms. This study is based on the technology, organization, and environment framework. It constructs a model of the driving mechanisms using green technology innovation in agricultural enterprises. Firm size, ownership type, and regional differences are introduced as moderating variables. To systematically explore the effects of various driving factors and their heterogeneous moderating effects. This study conducts a multiple regression analysis of survey data from Chinese agricultural enterprises. The results show that technological, organizational, and environmental factors all positively drive green technology innovation, with technological factors contributing the most. Firm size is positively associated with Green Technological Innovation (GTI) and positively moderates the effect of technological factors on GTI. In contrast, the moderating effects of ownership type and regional differences are not significant. The moderating effects of ownership type and regional differences are not substantial, although state-owned enterprises and enterprises in eastern regions have higher average innovation levels. The impact of technological factors shows a continuously increasing marginal effect, while organizational factors display a decreasing marginal effect. The study reveals that green technology innovation in agricultural enterprises is a complex process driven by both internal and external factors, providing theoretical guidance and practical reference for differentiated industrial policies and for guiding agricultural enterprises toward sustainable green development.
Keywords: Green technology innovation, agricultural enterprises, TOE framework, driving mechanisms, enterprise heterogeneity.
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Citation: Duan, X. (2026). Driving Mechanisms and Heterogeneous Moderating Effects of Green Technology Innovation in Agricultural Enterprises Under the TOE Framework. Journal of Engineering, Project, and Production Management, 16(4), 2026-23.
